As we are expanding our business, we need someone who is enthusiastic about Chinese social media platforms, such as the WeChat official account, little red book and can collaborate with influencers to promote our business. And amplify our brand image. ● Develop and lead brand development strategy.● Oversee social media strategy and implementation, manage social media, official website, email campaigns, and data analytics via Google Analytics. Monitor Instagram, Facebook, LinkedIn, and Google business page● Design editorial calendar for content implemented SEO recommendations and collaborated on the distribution, promotion, and analytics.● Events planning, curating event themes, and collaborating on the logistical planning, content development, and promotion of monthly events focused on raising brand awareness and market education.● SEO, Strategy, and execute content in efforts for search optimization, including directory submissions, and link building.● Business Development: Research and qualify leads and partnership opportunities.● Market Research, develop a new marketing and positioning strategy reflective of the competitive landscape.● Direct and implement advertising and promotional activities.● Analyze target market information to identify and recommend effective marketing approaches.● Collaborate with senior executives to develop growth plans.● Forecasts, drafts, implements, and oversees the department’s operating budget.● Performs other related duties as assigned. Supervisory - - Recruits, interviews, hires and trains supervisory and management staff - Oversees the daily workflow of the practice- Provides constructive and timely performance evaluations - Handles discipline and termination of employees in accordance with company policy  Qualifications for Director of Marketing:  The director of marketing must have excellent communication skills. The ability to garner consensus from a large team is important and obtaining stakeholder buy-in on new, complex, or challenging ideas is essential. Soft skills such as good attention to detail, versatility, and leadership abilities also rank high on the list of desired qualities for a manager at this level.
The marketing director can work cooperatively and effectively with different personality types as well as other departments, vendors, and clients. This candidate can transition seamlessly among projects of varying scale, audience, format, and distribution channels. Additionally, she/he knows her/his own weaknesses and can work around these shortcomings through delegation, collaboration, and excellent resource utilization. - Master’s in marketing or an MBA.- Ability to manage multiple projects simultaneously.- Extraordinary communication skills, both written & verbal in Mandarin and English.- A customer-focused attitude.- Content creation experience.- SEO experience.- Strong supervisory and leadership skills to drive results.- Ability to collaborate with cross-functional internal and external teams.